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Technical SEO audit

Executive summary

example-startup.comRef. AUD-2026-04-25

Generated April 25, 2026

Health score

64out of 100

Room to improve. Prioritize critical items first, then warnings.

6

Critical

fix first

9

Warnings

schedule

18

Passed

keep monitoring

Section 1 of 3

Critical

Blocking issues. These are likely costing you traffic or trust today.

  1. 01

    Missing meta description

    critical

    Search engines use meta descriptions to display snippets in results. Without one, Google will auto-generate text that may not represent your page well.

    How to fix

    • Add a <meta name="description"> tag in the <head> of each page
    • Keep descriptions between 150-160 characters
    • Include your primary keyword naturally
  2. 02

    No H1 tag found

    critical

    The H1 tag tells search engines what your page is about. Missing it hurts your ability to rank for target keywords.

    How to fix

    • Add exactly one H1 tag per page
    • Place it near the top of your content
    • Include your primary keyword in the H1
  3. 03

    Page not indexed (noindex tag detected)

    critical

    A noindex meta tag is telling search engines not to index this page. It will never appear in search results.

    How to fix

    • Remove the <meta name="robots" content="noindex"> tag
    • Check for X-Robots-Tag headers in your server config
    • Verify the change with Google Search Console
  4. 04

    Broken internal links (4 found)

    critical

    Broken links hurt user experience and waste crawl budget. Search engines may penalize sites with many broken links.

    How to fix

    • Fix or remove links to /about-us, /team, /blog/old-post, /pricing-2023
    • Set up 301 redirects for moved content
    • Use a link checker tool regularly
  5. 05

    LCP is 5.2s (above 2.5s threshold)

    critical

    Largest Contentful Paint measures loading performance. Google considers anything over 2.5s as poor, affecting your Core Web Vitals score.

    How to fix

    • Optimize and compress your largest images
    • Use a CDN to serve assets faster
    • Implement lazy loading for below-fold images
  6. 06

    No XML sitemap detected

    critical

    Sitemaps help search engines discover and crawl all your pages. Without one, some pages may never get indexed.

    How to fix

    • Generate an XML sitemap with all important URLs
    • Submit it to Google Search Console
    • Add a reference in your robots.txt file

Section 2 of 3

Warnings

Worth addressing soon, before they compound.

  • warn

    Title tag too long (72 chars)

    Title tags over 60 characters get truncated in search results, hiding important information.

  • warn

    Images missing alt text (7 images)

    Alt text helps search engines understand images and improves accessibility for screen readers.

  • warn

    No canonical tag

    Without a canonical tag, search engines may index duplicate versions of your pages.

  • warn

    Thin content (under 300 words)

    Pages with very little content struggle to rank and may be seen as low quality.

  • warn

    No Open Graph tags

    OG tags control how your pages appear when shared on social media platforms.

  • warn

    External links have no nofollow attribute

    Consider using rel="nofollow" for untrusted or sponsored external links.

  • warn

    No schema markup detected

    Schema helps search engines understand your content and can enable rich snippets.

  • warn

    Render-blocking resources (3 found)

    CSS and JS files blocking the initial render slow down your page load time.

  • warn

    HTTPS redirect not forced

    HTTP pages should redirect to HTTPS to ensure all traffic is encrypted.

Section 3 of 3

Checks passed

You are already doing these things right. Keep it up.

  • SSL certificate valid
  • Mobile responsive
  • robots.txt present
  • H2-H6 hierarchy correct
  • Favicon present
  • Twitter card tags found
  • Fast TTFB (180ms)
  • Gzip compression enabled
  • No redirect chains
  • UTF-8 charset declared
  • HTML5 doctype present
  • Lazy loading enabled
  • No duplicate title tags
  • Sitemap linked in robots.txt
  • CDN detected
  • No meta keywords spam
  • Valid JSON-LD found
  • Hreflang not required (single language site)

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